SANAH SHARMA

India

At Sanah Sharma we practice sustainable and ethical creation for fashion-lovers of today and tomorrow. Our founder and Creative Head, Sanah started the label to bridge the gap between the sustainable and the fashionable. We are a conceptual designer label focused on making aesthetic clothing that is intelligently en­gineered for better sustainability indices. Our clothes are also tested for human kinetics which deems them fit for walking, sitting, dancing, moving - the human experience. As a research and pro­cess-orineted brand we discovered that nearly 80% of a product's environmental impact is determined at the design stage placing a lot of responsiblity on the designer. With this insight, Sanah devel­oped Planar Flux - a unique cutting technique that reduces fabric consumption and is zero waste. Each piece made is cut by Sanah herself to ensure maximum efficiency of raw material. All pieces are made locally at the atelier to reduce environmental footprint.